As my submission for a 'comprehensive personal time management log', I am going to write this blog, which will record my aims, achievements, reflections and evaluations at each stage of the campaign.
To help me understand what needs to be produced and submitted for each module, I am going to re-write a list. I can also refer to this quickly on here whilst writing a blog entry.
Final Promotional Campaign
- A Media Plan (also included in the report and A3 board)
- A Campaign Plan with Time Line (also included in the report and A3 board)
- 2 x A3 Research Boards
- 2 x A3 Development Boards
- Research and Development folder/sketchbook
- This time log
- A degree show graphic stand
- Mini Report (2,500 words) to put on stand
Marketing Report
- 2 x Marketing Report (70%), (1 x print - bound professionally, 1 x digital - easy to navigate)
- Marketing Report to include:
- Introduction, Structure - Contents, in-depth research, customer and brand profiles, market segmentation, SMART Objectives, Vectors, budget details, rationale, 6P's, conclusion, appendices, bibliography, literature review and references.
- All supported by correct references, all imagery and quotes credited.
- Include strong element of visual imagery to illustrate points and promotions. (30%)
- Include examples of questionnaires/summaries, emails, interviews, focus groups etc... (Maybe place in Appendices)
- Paginate and 1.5 line spacing
- Word Count (8,000 to 10,000 max.)
No comments:
Post a Comment