Back to the drawing board

Since returning from University yesterday, I have been looking at some other ideas that I would be interested in pursuing further.

These are:

1. Creating a collaboration with the Ford KA car and a Designer, similarly to the Citroen DS3 range with Orla Kiely and the Range Rover Evoque with Victoria Beckham. This would be a case of matching the brand ethos, values and target audience of both the Ford KA and a Designer. Both would have to be reflective of each other to create a successful promotional campaign. 
2. Piloting a scheme to get children involved in creative activities, irrelevant of their backgrounds, race or affluence. Arts and Craft sessions would be funded by Arts Council England and a brand involved could be the Early Learning Centre as both have values which include promoting child creativity. This would be available for all children, at first in piloted areas, with a vision to spread nationally. Sessions would be after school, held in their school, a local youth centre or larger Early Learning Centre stores. Being located in the store environment would promote sales.
3. Similarly to the revolutionary 'Stitch n Bitch' idea which formed in the USA a few years ago, I would create trend forward art sessions for adults, in association with the clothing brand Desigual. This brand is known for its unusual and contrasting art inspired clothing and having brand values which include having fun, being very creative and enjoying life. These are values that would be shared by an art based group similar to the 'Stitch n Bitch' movement. Desigual managed to secure huge turnover despite the economic climate in 2010, grossing 450 million Euros worldwide.

 Other ideas I have thought about but not yet researched:

1. Promoting the Countryside Alliance to a younger audience.
2. Producing a Loyalty Card Scheme for Gap Adventures.

I have emailed these options to my Lecturer to see if he has any comments on their viability.

These plans are very sketchy at the moment and will fill out in greater detail with likely changes to happen through more research.