Changes

I have been into University today and spoke to my Lecturer about collaborating the Early Learning Centre with Longleat Safari Park. His feeling was that Longleat is not large enough to be attractive to children who do not live in the area of the Safari Park. After thinking about Longleat and contacting them, my idea was to focus on schools within the Wiltshire or Somerset area or just the South West of England. However, my Lecturer felt this would not make a big enough campaign. I can definitely see his point of view and appreciate that he told me this now before continuing with the idea.

A suggestion was made that I revisit the Disney idea and produce an educational scheme for the UK and adapt my target audience as it is likely to be only Primary School (ages 4-11) that will be interested in this brand. The typical characters, such as Mickey and Minnie mouse, Goofy, Donald Duck, etc are likely to be enjoyable for the younger years, say ages 4-7 but then other characters/programmes owned by Disney, such as Cars or The Muppets are likely to be more attractive to ages 7-9 and maybe Pirates of the Caribbean for aged 11 and over children. These are just examples of how the different Disney characters could be used to approach the different age groups with a Primary School. 

This project idea will take two avenues - promoting the Disney Educational Scheme to Teachers and promoting the scheme to the schoolchildren.

Therefore, I need to define my target audiences
- Teachers, average age, gender ratio, etc...
- Children, age groups, lifestyles, etc...

So, my next aims are to:

• Research into Disney further
• Select my Target Audience and define into Primary, Secondary and Tertiary target groups, to guide my promotional methods and visuals. (For Teachers and Children)
• Establish my brand values
• Write my 6P's and Vectors
• Write my proposal ready for my tutorial on Thursday
• Once target audiences established, contact local Primary Schools so I can collate my primary research.