Monday, 16 January 2012

Research to support ideas

I have beeen researching into VM and mainly innovative window displays, which I have been inspired with but also suprised by how creative these have become with the use of technology.

It seems that the ideas for branching out my window displays with the use of image recognition, motion capture, etc, is and has been already rolled out in many countries from a lot of brands. 

Therefore, I have looked into the predictions for the UK economy to see if my VM Consultancy Agency idea will be able to realistically start up and keep going during the current economic climate. The research that I have done shows mixed views,  a positive, mid range and negative outlook, which gives a balanced view but makes it almost harder to see if the business would stand its own as the outlooks are mixed and not focused on one answer.

All my ideas that I am taking tomorrow (Monday) are VM based and I am hoping that my VM Consultancy Agency idea will hold out. I am thinking of updating this to include an initial face-to-face consultancy and then an online or App based service which allows the retailer to 'login' to a relevant area depending on their store size, geographical location and target customer. The output costs will be high in comparison to the incoming money, which could make this idea difficult to be viable, but it is worth asking my peers and lecturer tomorrow.




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