Monday, 27 February 2012

Tutorial and Campaign Plan Seminar

Today, I have been into University for a tutorial and lecture. In the tutorial, I gave my Lecturer a printout of my Vectors and Smart objs to read and he gave me some editing to do.

This gave me some direction and not much editing needs to be done, which shows I must have a pretty good idea on what content is needed.

Overall, the tutorial was productive as a few of my questions were answered and I have some more research points to follow. I also spoke about changing one of my promotional methods, the Television programmes, as I do not feel they will suit my target audience and campaign objectives, therefore this will change to having viral videos on the school pupils website instead, as shortened versions of Television lessons and revision.

The seminar was very useful for me as we focused on my project to create an example campaign and time line. This has given me a basis to create my own from. Other ideas of promotional methods were also suggested, such as an App, which parents and teachers can use to see their child/pupils progress. I am thinking about having these sections on the respective websites, but an App may be a good idea. So I need to update my list of promotional methods accordingly and update my graphic designer. He may create the key pages of an App rather than the TV advert.

In terms of the visuals, the key pages of one lesson are being made at the moment.

I have returned some books to the library and have more to read. Gathering the references and ideas!

I have a family event that I need to attend over the next couple of days so I have informed my Lecturer that I will not be in on Thursday, the next lecture, so he is kindly emailing me the notes.

My graphic designer is going to carry on working with the visuals and will continue to email me with updates. This will be good as the progress will still carry on. I am also taking my written work with me to do when I can. I am very conscious on not slipping behind, even though I feel on track and confident about my position in terms of workload at the moment.

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