Lots of reading!

Yesterday I had a lecture about writing our Literature Reviews and organising our Bibliographies. I have done written reports and essays in the past which have included citing and referencing plus bilbliographies, so I am confident with this process however I want to make sure all the deatils are correct as all this resarch and writing cannot be let down by little mistakes in my referencing, I would be very annoyed with myself.

In terms of the Literature Review, I had researched what this included at the start of the project and it filled me with a little apprehension, probably because I have never had to write one before. But my lecturer has given a helpful Powerpoint for reference throughout this project so this element of the report should be fine.

So far I have read:

(I have recorded all the referencing information for these, i just don't have iot to hand for this blog post!)

• De Chernatony, L. From brand vision to brand evaluation: the strategic process of growing and strengthening brands. 
• Harvard Business Review on brand management.
• Zarrella, D. The social media marketing book. 
• Robinson, K. Out of our minds: learning to be creative. 

...and I currently have these ready to read:

• Kotler, P et al. Principles of marketing. 
• Fleming, M.; Creative Partnerships (Program : Great Britain) Arts in education and creativity: a literature review. 
• Giroux, H. The mouse that roared: Disney and the end of innocence.   
• Wasko, J. Understanding Disney: the manufacture of fantasy.  
• Berry, R. The research project: how to write it.