Friday, 24 February 2012

Poster complete

I am very happy with the visual work that is being produced by Andrew Cook, the graphic designer who I have commissioned. I believe the visuals will appeal to my target audiences respectively and show the core values of the 'Maths with Mickey' scheme as well as being reflective of Disney's usual and current aesthetic.

So far, the logo, Facebook page, email and poster have been created, as well as the thumbnail images for the six interactive lessons.

I have sent rough drawings to Andrew for the key pages of one of the interactive lessons so he is currently making these.

I have made arrangements and been to re-visit one of the local primary schools that I used for my primary research; this was to take my own photographs of some interactive whiteboards both in on going classes (to show teachers using the boards for lessons to their pupils) and in empty classes. One of these photographs will be chosen to show how one of the interactive lessons will look on an interactive whiteboard in a classroom. Andrew is going to manipulate this using Photoshop.

I have continued writing my report, have been reading lots and been in regular contact with Andrew, giving feedback and suggestions.

I have decided which television channel I am going to use. This is Disney channel due to Disney already owning this and will not need to pay any networks for showing their own programmes. This channel also has the correct target audience to suit my core child consumer and features one Mickey Mouse programme daily anyway.

So far, I have my abstract, methodology, introduction and Smart objectives written. I wanted to have my market segmentation and Product done by now.... But I have written my 6P's and Vectors in draft format...so these just need editing and expanding on and will then place these into my report.

I want to send my Smart objectives and Vectors to my Lecturer asap so he can look through to see if I have the correct idea!

I have also correctly formatted my references, these were very nearly correct anyway and my past format has been more than fine in my last assignments. But I want everything perfect this time!

Tommorrow's plan:

- To edit my vectors and send these to my Lecturer with my smart objectives.

- Update my customer and brand profiles with new found research and to be aesthetically coherent with my other visual work.

- Continue reading.

- Visual layout inspiration for my marketing report.

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