Marketing Report

Today, I have been working on my Marketing Report and Andrew is adding the final touches to the Teachers website.


The stage I am at now:
Written the Abstract, Methodology, Introduction, Half of my Market Segmentation, SMART Objectives, Product, Price, Place and Vectors.


My Smart Objectives and Vectors need tweaking slightly, just to emphasise the core values of the scheme and how they are being promoted and delivered to the users.


The Product, Price and Place sections also need editing as I wrote these fairly early on and the scheme has obviously developed since with time and lots of research.


My aim is to finish the report as early as I can but also as comprehensively as I can. As a perfectionist, I will want two days to go through all the written content a few times and make little changes. I have done this method in past projects and it appears to work well for me.


Having time to create and complete the creative output of the report is very important to me, as it is a crucial 30% of a double module but also as this report is the first of the two submissions for the whole campaign, the report will set the grounding for the whole scheme and will hopefully anticipate the viewers to see all the promotional visuals in full.