Campaign Plan and Tutorial

Today, I have been into University for the Media and Campaign Timelines powerpoint.

This showed us not only what needs to be included on the timelines but how the different sections of the project/report all culminate to develop and inform each other.

My Lecturer also gave me some feedback on the campaign plan that I have made and informed me that I do now need to make a media plan. This is due to not having Above the Line promotional methods but I do have promotional methods that outside agencies would create rather than in-house and therefore will be paid for.
This will affect my budget also.

Therefore, I will edit my campaign plan and make a media plan. I want to do this as soon as possible so that this is completed and ready to include in my report.

I have also booked my Tutorial/Presentation slot for next Thursday at 11am. This will give me 3 weeks in order to make any changes to my project before my report submission.

Tomorrow, I am planning on visiting The Education Show at The NEC in Birmingham. I am debating whether to go or not as I feel the time could be well spent on my report as I feel my research is strong.

However, I feel a day away from my normal working environment will be beneficial for me and I will be able to see how the Education segment is first hand and see the brands and products that I have researched using the Internet.

If I do go, I will take photographs and document the day as part of my ongoing research.