My work is arranged and ready for Submission! This feels strange as it is the Final Submission of my Degree and although it feels like I have been working on the same campaign for a long time, it has also gone very fast.
I feel my time management skills have been fairly competent throughout my time at University but have improved further in this project as the demands have felt more pressured (due to this being my Dissertation).
My people management skills have also improved through the collaboration with a Graphic Designer. I commissioned Andrew Cook to create some of the visual promotional methods for this campaign, as noted in earlier blog posts. This decision was taken by myself early on in the project, allowing me to research and communicate with various Designers and Companies about this Brief. Due to my skills lying within the research and development stages rather than the production of final outcomes, this collaboration enabled me to give all of the relevant research information to Andrew for him to create the outcomes with daily communication between ourselves to perfect the details.
In terms of Project Idea, I feel that the eventual outcome was for the best. At the start of the project, I went through a range of ideas (around 8) which turned out to be too limited or non-viable as a project. Due to this, I was getting worried that I was going to run short of time and not fulfil the campaign to my best ability. However, after some discussion with my Lecturer, I decided to go ahead with the final idea that I had. After this, I soon got stuck into organising my target audiences and then collecting my research.
The collation of Primary Research was fairly difficult as my campaign decision was the week before the February Half Term School Holidays. This left around 5 days to organise and undertake Interviews of Core Audience Teachers and Pupils in 3 Primary Schools. Otherwise, the research results would have been two weeks later, thus past the target/ideal time on the timetable given to us all by my Lecturer and critically delaying my campaign progression. I also sent an Online Survey to Primary Schools within the target districts of the 5 selected cities in which the Scheme would hypothetically take place. The responses of this were of an average uptake, around 20 responses and I emailed 200 Schools. I was expecting more responses, but people are busy and I am personally unknown to them.
The promotional methods that I chose to promote the campaign suited both target audiences (from their research responses and average daily timelines) and Disney as a brand. I was committed to reflecting the brand's tone and identity throughout as this is what would be wholly expected if Disney were to produce this scheme themselves.
The documenting of the research and development stages was easy for me as I am usually thorough in all that I do, recording every detail so the viewer/reader knows what is happening. The only part of development that I feel is lacking in comparison to what I usually produce is the 'step-by-step making' of the promotional items. This is wholly due to commissioning a Graphic Designer and them using their time to make the items and not usually do 'screen shots' of their progress. Such Designers and similar Professionals, create from scratch and finish at their final outcome with time to consider their decisions and visual changes rather than document them in 'screen shot' form. This has lead to me writing and blogging about the decisions more as I feel the need to 'show' the changes and progression. I do not see this as a negative but a difference and wholly due to collaborating with a person external to this experience.
I would like to feel that I have completed a 'package' of work, in terms of the elements of my submission all matching and emanating a similar aesthetic rooted from the brand and scheme's tone and core message of 'driving maths in a fun way'.
To conclude, I have enjoyed this project very much; as with all work, it has had its positive and negative times, with a few turmoils and stressful times along the way. I am pleased that I have had these times, as I would be worried that I was not working hard enough if I had not had them. I feel the project has developed me both professionally and personally, finalising this Degree to the best of my abilities.
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