Today, as planned, I have been converting my visual promotional methods from RGB to CMYK, thankfully not many colours needed to be changed to print near enough to the original versions.
One big change has been the Pupils' website. This was going to be changed anyway as after some reflection, I was not happy with the outcome that had been made, colour-wise. In addition to this, the green tones that the Pupils' website featured were printing much darker than I wanted and the stars in the background were not fully visible. This meant that the other promotional methods and especially the Teachers' Website (as a relative comparison) were much more attractive than the Website to be used by the Children, which does not make sense as Disney is such a child-orientated brand.
This afternoon was spent adapting the colour changes to the Pupils' website which is now bright Yellow featuring Green stars. This takes a lot of visual inspiration from again Mickey Mouse's Clubhouse, Topic Box and BBC Bitesize websites. The chosen tones of Yellow and Green feature in the target audience profile for the Pupils taken from an average day timeline - their hobbies, food and drink and brand interaction.
Tomorrow, more conversion and adaptations will occur leading to the 'mock-ups' and layout ideas of my Graphic Stand.
No comments:
Post a Comment